URC’s 2016 sustainability report

The report is just the beginning: URC taps Drink to create sustainability report, microsite, and AVP

1 MIN READ | ADMIN

At Drink, we believe that creating a sustainability report is just the start. Reaching out to your stakeholders and bridging communication gaps is what will truly deliver results. Working with clients who want to maximize communication channels is something that we always look forward to.

In 2016, Universal Robina Corporation (URC), the first Philippine multinational, needed to communicate its new strategic sustainability framework to its various stakeholders, most especially its investors and employees.

Tapped to craft URC’s 2016 sustainability report Our Purposeful Transformation, Drink also proposed that URC’s messaging be amplified via a microsite and an informational video for its stakeholders.

URC’s 2016 sustainability report URC’s 2016 sustainability report

URC’s playbook
  • Communicate its new sustainability strategy, Our Purposeful Transformation, via its first sustainability report
  • Extend the reach of the sustainability report by creating a downloadable and easily shareable digital version that will highlight URC’s top sustainability stories
  • Introduce this company-wide transformation through an AVP, which would be crucial to adoption of the various business and units, and for employees to understand their roles
  • Present a complete picture of URC’s context, and its status as an industry leader and sustainability champion, and to heighten employees’ interest about sustainability
Insights
  • URC’s culture is a blend of the traditional and innovative. Adjustments were made by the more-than-60-year-old company to align itself with its newly articulated sustainability agenda. For its inaugural report, URC would start with a GRI-Referenced report, reflective of baseline data, at the initial stage of its transformation in 2016. It was understood that data coverage would become progressively more comprehensive with each succeeding report.
  • Print and digital formats would be used as communication tools. Print versions are a familiar format for the intended audience. The microsite will be particularly useful for investors who are interested in specific sections of the report, as they will be given the option to select these particular sections to download. Ultimately, the SR would show how URC is transforming itself into a more sustainable company by providing the pertinent economic, environmental, social, and governance data of interest both to investors and the general public.
  • The AVP should be able to drive home the messaging that URC is serious about sustainability: that its entire value chain (with emphasis on resources, people, and product) will be subject to improvement. To do this, various business units, including manufacturing units abroad, needed to be featured. Representatives from all levels, from the fields to factories to the boardroom, must be given a voice.
  • The main focus of the report is to gather the best practices across URC and glean the strengths and opportunities for improvement. Areas for collaboration will also become apparent in the process of reporting. Post-report, this could be a progress point for the company, moving forward.
Solutions
  • Drink applied design thinking to present the data in its most engaging form via infographics and storytelling in the report itself, as well as an easily navigable microsite, and a highly dynamic AVP.
  • URC had tapped its consultant and long-time Drink collaborator, The Purpose Business, to formulate its sustainability framework. Drink brought the various URC business units on board through a kick-off activity and sustainability workshop, consolidated the data URC provided based on their materiality, and wove this data along with one-on-one interviews into human interest stories.
  • Drink took the company’s branding aesthetic and gave it a modern twist by using solid colors; playful graphics; subtle iconic textures; modern typography; and a cohesive layout. Photographs documented not only the industrial side of URC, but its relevance to people’s lives, capturing moments with delighted customers. 
  • While the report primarily covered Philippine operations, Drink made sure that URC’s context as a multinational was conveyed, tackling stories such as the best-in-class waste management practices in New Zealand, and URC-wide product quality management, including in Vietnam. The AVP’s production also took the Drink team to Vietnam and Thailand, where interviews with factory and laboratory personnel were conducted to seed the communication materials.

URC sustainability framework URC sustainability framework

Results
  • URC communicated its new sustainability framework and acquainted its publics to its purposeful and progressive transformation. The launch of Our Purposeful Transformation was well-received, particularly with an AVP that showed “one URC.” URC saw a boost in stakeholder confidence following the launch of not just the SR itself but also the microsite (notably, the AVP is also embedded in the microsite).
  • URC has demonstrated its sincerity in pursuing sustainability by disclosing both its triumphs and its tribulations. It continues to show leadership in the ASEAN and Oceania by following through on company-wide initiatives (i.e., healthful products, integrated waste management, energy management synergies, etc.) and its commitments under its transformative sustainability framework.
URC’s 2016 sustainability report

The report is just the beginning: URC taps Drink to create sustainability report, microsite, and AVP

1 MIN READ | ADMIN

At Drink, we believe that creating a sustainability report is just the start. Reaching out to your stakeholders and bridging communication gaps is what will truly deliver results. Working with clients who want to maximize communication channels is something that we always look forward to.

In 2016, Universal Robina Corporation (URC), the first Philippine multinational, needed to communicate its new strategic sustainability framework to its various stakeholders, most especially its investors and employees.

Tapped to craft URC’s 2016 sustainability report Our Purposeful Transformation, Drink also proposed that URC’s messaging be amplified via a microsite and an informational video for its stakeholders.

URC’s 2016 sustainability report URC’s 2016 sustainability report

URC’s playbook
  • Communicate its new sustainability strategy, Our Purposeful Transformation, via its first sustainability report
  • Extend the reach of the sustainability report by creating a downloadable and easily shareable digital version that will highlight URC’s top sustainability stories
  • Introduce this company-wide transformation through an AVP, which would be crucial to adoption of the various business and units, and for employees to understand their roles
  • Present a complete picture of URC’s context, and its status as an industry leader and sustainability champion, and to heighten employees’ interest about sustainability
Insights
  • URC’s culture is a blend of the traditional and innovative. Adjustments were made by the more-than-60-year-old company to align itself with its newly articulated sustainability agenda. For its inaugural report, URC would start with a GRI-Referenced report, reflective of baseline data, at the initial stage of its transformation in 2016. It was understood that data coverage would become progressively more comprehensive with each succeeding report.
  • Print and digital formats would be used as communication tools. Print versions are a familiar format for the intended audience. The microsite will be particularly useful for investors who are interested in specific sections of the report, as they will be given the option to select these particular sections to download. Ultimately, the SR would show how URC is transforming itself into a more sustainable company by providing the pertinent economic, environmental, social, and governance data of interest both to investors and the general public.
  • The AVP should be able to drive home the messaging that URC is serious about sustainability: that its entire value chain (with emphasis on resources, people, and product) will be subject to improvement. To do this, various business units, including manufacturing units abroad, needed to be featured. Representatives from all levels, from the fields to factories to the boardroom, must be given a voice.
  • The main focus of the report is to gather the best practices across URC and glean the strengths and opportunities for improvement. Areas for collaboration will also become apparent in the process of reporting. Post-report, this could be a progress point for the company, moving forward.
Solutions
  • Drink applied design thinking to present the data in its most engaging form via infographics and storytelling in the report itself, as well as an easily navigable microsite, and a highly dynamic AVP.
  • URC had tapped its consultant and long-time Drink collaborator, The Purpose Business, to formulate its sustainability framework. Drink brought the various URC business units on board through a kick-off activity and sustainability workshop, consolidated the data URC provided based on their materiality, and wove this data along with one-on-one interviews into human interest stories.
  • Drink took the company’s branding aesthetic and gave it a modern twist by using solid colors; playful graphics; subtle iconic textures; modern typography; and a cohesive layout. Photographs documented not only the industrial side of URC, but its relevance to people’s lives, capturing moments with delighted customers. 
  • While the report primarily covered Philippine operations, Drink made sure that URC’s context as a multinational was conveyed, tackling stories such as the best-in-class waste management practices in New Zealand, and URC-wide product quality management, including in Vietnam. The AVP’s production also took the Drink team to Vietnam and Thailand, where interviews with factory and laboratory personnel were conducted to seed the communication materials.

URC sustainability framework URC sustainability framework

Results
  • URC communicated its new sustainability framework and acquainted its publics to its purposeful and progressive transformation. The launch of Our Purposeful Transformation was well-received, particularly with an AVP that showed “one URC.” URC saw a boost in stakeholder confidence following the launch of not just the SR itself but also the microsite (notably, the AVP is also embedded in the microsite).
  • URC has demonstrated its sincerity in pursuing sustainability by disclosing both its triumphs and its tribulations. It continues to show leadership in the ASEAN and Oceania by following through on company-wide initiatives (i.e., healthful products, integrated waste management, energy management synergies, etc.) and its commitments under its transformative sustainability framework.
URC’s 2016 sustainability report

The report is just the beginning: URC taps Drink to create sustainability report, microsite, and AVP

1 MIN READ | ADMIN

At Drink, we believe that creating a sustainability report is just the start. Reaching out to your stakeholders and bridging communication gaps is what will truly deliver results. Working with clients who want to maximize communication channels is something that we always look forward to.

In 2016, Universal Robina Corporation (URC), the first Philippine multinational, needed to communicate its new strategic sustainability framework to its various stakeholders, most especially its investors and employees.

Tapped to craft URC’s 2016 sustainability report Our Purposeful Transformation, Drink also proposed that URC’s messaging be amplified via a microsite and an informational video for its stakeholders.

URC’s 2016 sustainability report URC’s 2016 sustainability report

URC’s playbook
  • Communicate its new sustainability strategy, Our Purposeful Transformation, via its first sustainability report
  • Extend the reach of the sustainability report by creating a downloadable and easily shareable digital version that will highlight URC’s top sustainability stories
  • Introduce this company-wide transformation through an AVP, which would be crucial to adoption of the various business and units, and for employees to understand their roles
  • Present a complete picture of URC’s context, and its status as an industry leader and sustainability champion, and to heighten employees’ interest about sustainability
Insights
  • URC’s culture is a blend of the traditional and innovative. Adjustments were made by the more-than-60-year-old company to align itself with its newly articulated sustainability agenda. For its inaugural report, URC would start with a GRI-Referenced report, reflective of baseline data, at the initial stage of its transformation in 2016. It was understood that data coverage would become progressively more comprehensive with each succeeding report.
  • Print and digital formats would be used as communication tools. Print versions are a familiar format for the intended audience. The microsite will be particularly useful for investors who are interested in specific sections of the report, as they will be given the option to select these particular sections to download. Ultimately, the SR would show how URC is transforming itself into a more sustainable company by providing the pertinent economic, environmental, social, and governance data of interest both to investors and the general public.
  • The AVP should be able to drive home the messaging that URC is serious about sustainability: that its entire value chain (with emphasis on resources, people, and product) will be subject to improvement. To do this, various business units, including manufacturing units abroad, needed to be featured. Representatives from all levels, from the fields to factories to the boardroom, must be given a voice.
  • The main focus of the report is to gather the best practices across URC and glean the strengths and opportunities for improvement. Areas for collaboration will also become apparent in the process of reporting. Post-report, this could be a progress point for the company, moving forward.
Solutions
  • Drink applied design thinking to present the data in its most engaging form via infographics and storytelling in the report itself, as well as an easily navigable microsite, and a highly dynamic AVP.
  • URC had tapped its consultant and long-time Drink collaborator, The Purpose Business, to formulate its sustainability framework. Drink brought the various URC business units on board through a kick-off activity and sustainability workshop, consolidated the data URC provided based on their materiality, and wove this data along with one-on-one interviews into human interest stories.
  • Drink took the company’s branding aesthetic and gave it a modern twist by using solid colors; playful graphics; subtle iconic textures; modern typography; and a cohesive layout. Photographs documented not only the industrial side of URC, but its relevance to people’s lives, capturing moments with delighted customers. 
  • While the report primarily covered Philippine operations, Drink made sure that URC’s context as a multinational was conveyed, tackling stories such as the best-in-class waste management practices in New Zealand, and URC-wide product quality management, including in Vietnam. The AVP’s production also took the Drink team to Vietnam and Thailand, where interviews with factory and laboratory personnel were conducted to seed the communication materials.

URC sustainability framework URC sustainability framework

Results
  • URC communicated its new sustainability framework and acquainted its publics to its purposeful and progressive transformation. The launch of Our Purposeful Transformation was well-received, particularly with an AVP that showed “one URC.” URC saw a boost in stakeholder confidence following the launch of not just the SR itself but also the microsite (notably, the AVP is also embedded in the microsite).
  • URC has demonstrated its sincerity in pursuing sustainability by disclosing both its triumphs and its tribulations. It continues to show leadership in the ASEAN and Oceania by following through on company-wide initiatives (i.e., healthful products, integrated waste management, energy management synergies, etc.) and its commitments under its transformative sustainability framework.
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Unit 308 Amberland Plaza, Jade Drive, Ortigas Center,
Brgy San Antonio, Pasig City, NCR, Philippines 1605

Mobile +63 905 428 3371 | Tel +632 7968 7865; 8637 3707

busdev@drinkph.com | admin@drinkph.com

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Copyright © 2022 Drink Editorial and Design, Inc.

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    Art Director

    Qualification:

    – Carry out tasks related to sustainability reporting and help deliver outputs in relation to sustainability reports and communications projects .
    – Synthesize and translate complex information into clear, informative, and compelling materials (e.g., summaries, fact sheets, presentations, online dashboards, reports) for diverse audiences.
    – Support business development opportunities such as in bidding processes, potential client meetings, and proposal writing.
    – Ensure that projects are delivered on time in accordance with Drink’s reputation and standards for producing high-quality outputs.
    – Assist clients in developing strategies on how to embed sustainability in their business operations, risk management, systems, and processes.
    – Help businesses develop strategies to comply with sustainability-related regulations
    – Assist in obtaining independent assurance of a client’s sustainability report by checking the accuracy of the reported data and statements.
    – Develop or assess client’s sustainability strategies, sustainability reports, and data collection processes.
    – Perform other related duties as assigned by the team head.

    Responsibities

    – Responsible for the overall visual style and imagery in projects assigned.
    – Tasked to create the overall design and direct others who develop certain materials for the project (e.g., production team, photographers, and videographers).
    – Constant collaboration with the creative, sustainability, editorial, and support team members to close accounts.
    – Manage secondary sales and marketing channels (website and social media pages).

    Sustainability Associate

    Qualification:

    -BS Degree in Environmental Planning/ Environmental Management/ Environmental Science or other related disciplines. – Familiarity with GRI Standards or certification in GRI Standards Reporting is an advantage.
    – Experience in research and data gathering.
    – Excellent interpersonal and communication skills.
    – Detail-oriented, transparent, accountable, and adaptable to working in a fast-paced and collaborative environment.
    – Works well with diverse teams.
    – Ability to manage multiple concurrent projects and deadlines.
    – Ability to work with clients, partners, and colleagues in an innovative and culturally responsible way while exhibiting emotional intelligence
    – Excellent organizational skills, data management and analysis abilities, and attention to detail
    – Proficiency in Google Workspace and/or Microsoft 365 suites

    Responsibities

    -BS Degree in Environmental Planning/ Environmental Management/ Environmental Science or other related disciplines. – Familiarity with GRI Standards or certification in GRI Standards Reporting is an advantage.
    – Experience in research and data gathering.
    – Excellent interpersonal and communication skills.
    – Detail-oriented, transparent, accountable, and adaptable to working in a fast-paced and collaborative environment.
    – Works well with diverse teams.
    – Ability to manage multiple concurrent projects and deadlines.
    – Ability to work with clients, partners, and colleagues in an innovative and culturally responsible way while exhibiting emotional intelligence
    – Excellent organizational skills, data management and analysis abilities, and attention to detail
    – Proficiency in Google Workspace and/or Microsoft 365 suites

    Writer

    Qualification:

    – Tertiary qualifications in technical writing, content development, or other significant and relevant experience.
    – Know-how of the research process and experience in research work is a plus.
    – Knowledge and experience in social media copywriting.
    – Capacity to adhere to in-house style and use style guides and templates.
    – Ability to work independently on projects to meet strict deadlines.
    – Strong analytical skills, the ability to interpret technical material, attention to detail.
    – Strong written and verbal communication skills.
    – High-level organizational and time management skills.
    – Highly creative and can work well with a team.
    – Proficiency in Google Workspace and/or Microsoft 365 suites

    Responsibities

    – Fulfill content development assignments given by the editorial head, such as:

    • corporate reports & technical writing;
    • copywriting, copy, & style editing;
    • interviews & desktop research; and
    • supporting auditing, creative conceptualization, & strategic planning.

    – Collaborate with creative, sustainability, and support team members to produce compelling output executions that will communicate sustainability, establish branding, and engage the general audience
    .
    – Knowledge and experience in social media copywriting.
    – Maintain critical thinking, growth mindset, sound judgment, and time management
    .

    Project Manager

    Qualification:

    – Recent graduate with management degree / experience in a communications, non-profit, or corporate environment for consultancy, creative, or development projects
    – Proactive and detail-oriented multitasker
    – Team player who can meet pressing deadlines
    – Has grit, solid organizational skills, and strong oral & written communication skills
    – Background or interest in sustainability, editorial, and design work
    – Results-driven and motivated to learn
    – Proficiency in Google Workspace and/or Microsoft 365 suites

    Responsibities

    – Ensure effective and efficient day-to-day implementation of sustainability and creative communication projects from inception, through execution, completion, monitoring, and evaluation
    – Lead and manage production, sustainability, and support team members to assure quality work and timely submission of deliverables
    – Coordinate and communicate with clients at all stages of the project
    – Identify opportunities for other projects with diverse clients and partners (e.g., corporate, SME, non-profit, and gov’t)
    – Maintain critical thinking, growth mindset, sound judgment and time management