“Creating good stories is the first step to sustainable development,” says Drink CEO Harris Guevarra, speaking at the Reimagine Recycling Forum held on Nov. 26 at the First Pacific Leadership Academy in Antipolo.
As Drink’s founder and CEO, Harris has more than a decade of experience in mainstreaming sustainability by helping corporations and non-profits share stories of their eco-friendly projects and socially responsible initiatives.
Speaking on Communication Strategies, Harris demo’d the process of reimagining strategic communications so that the forum participants themselves could find their own communications solution to deliver an important message – how to save the world from drowning in its own material waste.
Hosted by Coca-Cola Philippines and Save Philippine Seas (SPS), Reimagine Recycling is a two-day event that aimed to strengthen collaboration among sustainability advocates. The forum brought together members of non-profits, social enterprises, and the academe to rethink how we tackle the waste problem in the country.
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